How much have we donated to the RSPB so far?
Bird & Wild Coffee donate 6% of our sales to the RSPB Wildlife Charity.
Since we launched in September 2017, the current total of funds we've donated to the RSPB wildlife charity is:
£11,846
That's the equivalent of:
- Creating 146,660 square metres of precious heathland
or
- Creating 68,278 metres of wildlife friendly hedgerow
(Source: https://www.rspb.org.uk/join-and-donate/donate/regular-donations/)
How many other coffee companies do as much as this?
Watch out for "ethical" brands donating a "% of profits"...this can mean absolutely anything.
Some very well known food and drink brands, not naming names, have offered a percentage of profits, then using clever accounting strategies, have had zero profits for their ethical goals.
A percentage of sales is clear and honest about what we give back.
Last revision: August 2019
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