Bird & Wild is a proudly Fairtrade Certified coffee.

Fairtrade is a social movement whose stated goal is to help producers in developing countries achieve better trading conditions and to promote sustainable farming.

Members of the Fairtrade movement advocate the payment of higher prices to exporters, as well as improved social and environmental standards.

Fairtrade focuses in particular on commodities, or products which are typically exported from developing countries to developed countries most notably handicrafts, coffee, cocoa, wine, sugar, fresh fruit, chocolate, flowers and gold.

• Shade Grown Coffee promotes mammal diversity. For example, a Shade Grown Coffee site in India found 28 species of mammals in one site alone.
• Many species of bees are attracted to shaded polycultures that have a variety of flowering plants in addition to coffee. In a shade grown study in Indonesia, bee populations rose by 90%.
• It protects soil. The presence of canopy and midstory vegetation in shaded polycultures helps reduce soil erosion as well stabilize steep, mountainous slopes. Typically, soil moisture is 42% lower in unshaded plantations than in shaded plantations and there is significantly less runoff of surface water in shaded plantations than in unshaded plantations.
• It acts as a carbon sink. Just like natural forests, the carbon sequestered in a shade‐grown coffee farm’s shade trees will be stored in the tree trunks, limbs, leaves, and roots of the foliage as opposed to being in the atmosphere and adding to global warming.
• Bird & Wild is Fairtrade and Organic Certified as well!