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Privacy Policy - Magic Beans Trading Limited t/a Bird & Wild

Privacy Policy

Last updated: 03 November 2023

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Our Privacy Policy is a fundamental part of the Terms and Conditions that govern the operation of our website.

At BIRD & WILD ("BIRD & WILD"), we highly value the privacy of our website visitors and are fully dedicated to upholding this Privacy Policy. We reserve the right to periodically update our policy, and it is your responsibility to stay informed by regularly reviewing it. If you have any questions or concerns regarding our policy or practices, please don't hesitate to contact us at Info@birdandwild.co.uk.

As a user of our website and services, you place your trust in us with your personal information, a responsibility we take very seriously. This privacy notice provides a comprehensive overview of our policy as per GDPR, encompassing the collection, use, and protection of your information, as well as outlining your associated rights. We strongly encourage you to carefully read this notice. If you disagree with any aspect of this policy, we kindly request that you refrain from using our site and services.

ABOUT US

At Bird & Wild, we're not just about coffee; we're on a mission to make a meaningful difference. We believe in the power of a great cup of coffee to impact the world positively, one sip at a time.

Our mission goes beyond just crafting exceptional Fairtrade Organic coffee. We're passionate about protecting our feathered friends, the environment, and supporting the incredible work of the Royal Society for the Protection of Birds (RSPB), the Smithsonian Migratory Bird Centre, and the Fairtrade Foundation.

We are located in the United Kingdom.

Please read this privacy policy carefully as it will help you make informed decisions about sharing your personal information with us.  

  1. Information Collection

Your Personal Information Disclosure

At BIRD & WILD, safeguarding your privacy is of paramount importance, and we take extensive measures to ensure the security of your personal information. When you interact with our website or express interest in our company or products, we may, on a voluntary basis, collect personal information from you. The specific information we collect depends on your interactions with us, your preferences, and the features and products you use. This may include the following categories of personal information:

  • Name and Contact Information: We collect data such as your name, phone number, email address, credit and debit card information, postal address, and similar contact details.
  • Credentials: To enhance security, we collect information related to authentication and account access, including passwords and password hints.
  • Automatically Gathered Information: As you browse our website or use its features, certain details may be collected automatically. This can include your IP address, browser and device specifications, language preferences, and information about your interactions with our site. Additionally, we may utilize cookies and similar technologies for data collection.
  • Information from External Sources: We may obtain information about you from public databases, social media platforms (such as Facebook, Instagram, and Twitter), marketing partners, and other third-party sources.

If you have subscribed to our newsletter, we may share your first name, last name, and email address with our newsletter provider. This facilitates the distribution of updates, marketing offers, and various email communications, including transactional messages, shipping notifications, weekly promotions, and activity updates

  1. Utilization of Your Information

We rely on various legal justifications to process your personal information, encompassing our legitimate business interests in achieving our corporate objectives, the necessity to fulfill a contract with you, obtaining your explicit consent, and adhering to legal obligations. For each of the purposes outlined below, we will transparently specify the legal basis underpinning the processing of your personal information.

We collect and employ the personal information obtained from you for diverse purposes, including but not limited to:

  • Administrative Communications: Your personal information may be utilized to transmit administrative communications regarding your account, our operational requirements, and/or for legal compliance. This entails furnishing you with updates on products, new features, and modifications to our terms, conditions, and policies.
  • Targeted Advertising: We may deliver personalized advertising content to you, either driven by our business interests or contingent on your explicit consent. This process entails crafting and presenting content and advertisements tailored to your preferences and/or location, as well as assessing the efficacy of such advertising. For further insights, please refer to our Cookie Policy.
  • Soliciting Feedback: Your information may be employed to solicit feedback, either aligned with our business objectives or with your consent. We may initiate contact with you to seek feedback regarding your interaction with our Site.
  • Website Security: We may utilize your information to safeguard the integrity of our Site, serving our business interests and complying with legal requirements. This could encompass employing your information for activities such as fraud detection and prevention.
  • User-to-User Interactions: With the consent of each involved user, your information may be harnessed to facilitate communications between users.
  • Enforcement of Terms and Policies: Your information may be applied to enforce our terms, conditions, and policies, aligned with our business goals and legal obligations.
  • Legal Requests and Risk Mitigation: In compliance with legal obligations, we may leverage your information to respond to legal requests and avert potential harm. In situations involving subpoenas or other legal demands, we may need to assess the data we retain to formulate an appropriate response.
  • Other Business Objectives: Your information may be utilized for supplementary business purposes, encompassing data analysis, the identification of usage patterns, the evaluation of promotional campaign effectiveness, and enhancements to our Site, products, services, marketing endeavors, and overall user experience.
  1. Information Sharing

We exclusively divulge and share your information in the following circumstances:

  • Legal Obligations: We may disclose your information when mandated by law, governmental requisitions, court orders, legal proceedings, or to fulfill national security or law enforcement prerequisites.
  • Protection of Vital Interests and Legal Rights: Your information may be disclosed to investigate, forestall, or take measures regarding potential policy violations, suspected fraudulent activities, situations that pose potential threats to individuals' safety, unlawful conduct, or as evidentiary material in litigation in which we are involved.
  • Third-Party Service Providers: We may share your data with third-party vendors, service providers, contractors, or agents who carry out services on our behalf and necessitate access to this information to fulfill their responsibilities.
  • Business Transfers: In the event of a merger, sale of company assets, financial transactions, or the acquisition of all or part of our business by another entity, we may share or transfer your information.
  • Third-Party Advertisers: We may engage third-party advertising companies to deliver advertisements during your visits to the Site. These companies may use data about your interactions with our Site and other websites, collected via web cookies and other tracking mechanisms, to present advertisements pertaining to products and services that may pique your interest.
  • Affiliate Entities: Your information may be shared with our affiliated entities, encompassing our parent company, subsidiaries, joint venture collaborators, or other entities we control or that share common control with us. We mandate their adherence to this privacy policy.
  • Business Collaborators: We may disclose your information to our business associates to furnish you with specific products, services, or promotional offers.
  • With Your Explicit Consent: Your personal information may be divulged for alternative purposes only with your express consent.
  • Other Users: Personal information that you share or post in public areas of the Site may be accessible to and distributed by all users both within and outside the Site indefinitely.
  1. Usage of Cookies and Tracking Technologies

We may utilize cookies and similar tracking technologies (such as web beacons and pixels) to collect or store information. For comprehensive details about how we use these technologies and instructions on how to manage specific cookies, please refer to our Cookie Policy.

  1. International Information Transfer

The information we gather from you may be subject to processing and storage in various countries where our company or agents maintain facilities. By accessing our website and utilizing our services, you explicitly acknowledge and provide consent for the transfer of your information across international borders. It's important to note that these countries may have data protection laws that are not as comprehensive as those in your own jurisdiction.

 

 

When we share personal data originating from the European Economic Area (EEA) or other regions with similar data collection and usage regulations, we employ legal mechanisms such as the Privacy Shield or EU standard contractual clauses for data transfers. If you are a resident of the EEA or any other region with similar regulations, please be aware that by providing your personal information, you are expressly authorizing the international transfer of your data, including to the United States where we operate, as described in our Privacy Policy.

 

We want to emphasize that we do not disclose your personal data to foreign entities.

 

  1. Our Approach to Third-Party Websites

The Site may feature advertisements and links that redirect you to other websites, online services, or mobile applications operated independently by third parties not affiliated with us. We want to emphasize that we cannot guarantee the security and confidentiality of any information you provide to these third parties. Please be aware that our privacy policy does not encompass the information collected by these third parties. Consequently, we cannot assume responsibility for the content, privacy practices, or security measures employed by any third-party websites, services, or applications that may be linked to or accessible from the Site. We highly recommend thoroughly reviewing the policies of these third parties and reaching out to them directly if you have any questions or concerns

  1. Data Retention Period

We will keep your personal information for the duration necessary to achieve the purposes outlined in this privacy policy, unless a longer retention period is mandated or permitted by law (such as for tax, accounting, or legal compliance purposes). Once we no longer have a valid business reason to process your personal information, we will either delete it or render it anonymous. If immediate deletion is not feasible (e.g., due to backup systems or archival requirements), we will securely safeguard your personal information and restrict any additional processing until it can be deleted

  1. Information Security Measures

We have implemented essential technical and organizational safeguards to protect the personal information we gather and handle. Nonetheless, it's crucial to recognize that, given the inherent nature of the internet, we cannot provide an absolute guarantee of 100% security. While we work diligently to safeguard your personal information, any data transmission to and from our website is ultimately your responsibility. To mitigate potential risks, we strongly advise using our services in a secure online environment.

  1. Data Collection from Minors

We have a policy of not knowingly collecting data or conducting marketing activities targeting individuals under the age of 16. By using our Site, you affirm that you are at least 16 years old or that you are the parent or legal guardian of a minor who has provided consent for their use of the Site. In the event that we discover the inadvertent collection of personal information from individuals under the age of 16, we will take appropriate steps to promptly remove the information from our records and deactivate the associated account. If you become aware of any personal data collected from children under 16 years of age, please contact us at Info@birdandwild.co.uk.

  1. Privacy Rights

Personal Information

If you would like to access, modify, or delete your account information, please contact us using the provided contact information. Upon your request, we will proceed to delete or deactivate both your account and the associated data from our active databases. However, certain information may be retained in our records for purposes such as fraud prevention, issue resolution, investigative support, enforcement of our terms and conditions, and compliance with legal obligations.

Our Site utilizes cookies and similar technologies, and most web browsers are configured to accept cookies as the default setting. You have the option to decline or remove cookies if you prefer, but please be aware that taking such actions may impact specific features or services available through our Site.

  1. Policy Updates

Our privacy policy undergoes periodic updates, and the revised version becomes effective immediately upon being posted, indicated by a new 'Revised' date. In cases where we implement substantial alterations that impact your rights, we may inform you through a notice on our website or by directly notifying you. It is your obligation to routinely review this policy to remain informed about the measures we take to safeguard your personal data.

  1. Contacting Us Regarding This Policy

If you have questions or comments about this policy, email us at Info@birdandwild.co.uk