The more coffees you try, the more you realise how diverse and varied their flavours can be. Much the same as with wine, a coffee's 'terroir' dictates key characteristics in terms of taste, flavour, texture, sweetness, body, acidity and smoothness of the cup.
To drink coffee at its very best, a few basic principles should be followed as follows:
There are many, many theories out there - none of which are supported by scientific fact. Keep your Bird & Wild coffee in an airtight container in a cool, dark, dry place. It is that simple.
To prepare and serve coffee properly, once again, keep it simple: Use fresh water for boiling. Once boiled, let the kettle cool for a few minutes, since boiling water burns the coffee (best to pour the water at between 90°C to 96°C).
It is always best to put too much coffee in than too little. You can always dilute the coffee if it is too strong. A rough guide is 10 grams of coffee for every 180ml of water.
If you can get a grinder, preferably any burr grinder (e.g. Krups or Delonghi have good affordable home grinders), this will make the biggest difference to your decaf taste. If you can grind once a week, this will produce the best results.
Of course, if you can grind your Bird Friendly Organic coffee beans every day, that would be even better, but we don't always have the time, do we?