Bird & Wild is a proudly Fairtrade Certified coffee.
Fairtrade is a social movement whose stated goal is to help producers in developing countries achieve better trading conditions and to promote sustainable farming.
Members of the Fairtrade movement advocate the payment of higher prices to exporters, as well as improved social and environmental standards.
Fairtrade focuses in particular on commodities, or products which are typically exported from developing countries to developed countries most notably handicrafts, coffee, cocoa, wine, sugar, fresh fruit, chocolate, flowers and gold.
By doing so, Fairtrade seeks to promote greater equity in international trading partnerships through dialogue, transparency, and respect by promoting sustainable development through better trading conditions to, and securing the rights of, marginalized producers and workers in developing countries.
Backed by consumers, the Fairtrade Foundation is also engaged in actively supporting producers, awareness raising, and in campaigning for changes in the rules and practice of conventional international trade.
In the UK, there are already 500 Fairtrade towns, 118 universities, over 6,000 churches, and over 4,000 UK schools registered in the Fairtrade Schools Scheme.