What is Bird Friendly Coffee?
Better known in the USA, the Smithsonian Migratory Bird Center in the United States has developed the only 100% Organic and Shade Grown coffee certification in the world called Bird Friendly Certification.
No other bag guarantees that every bean is produced organically and under high-quality shade, ensuring tropical "agroforests" are preserved and migratory birds find a healthy haven when they travel from northern climes to those faraway farms producing the beans.
With widespread clear cutting for sun coffee plantations, it's imperative to protect the tropical forest that remains and rehabilitate degraded ecosystems. Every cup of Bird Friendly coffee you drink encourages more farmers to grow in the shade, which is good for birds and for people.
Firstly, the coffee is certified Organic, which means managing a healthy soil base and applying no harmful pesticides to the coffee that could otherwise run off into streams and rivers. This helps reduce the billions of pounds of noxious chemicals injected annually into natural ecosystems that support wildlife and communities
Second, a variety of native shade trees are grown throughout the coffee plantation. The combination of foliage cover, tree height and animal diversity provides suitable migratory bird habitat while maintaining productive farms. Producers must be recertified every three years to ensure they continue to meet these requirements and can truly call themselves Bird Friendly.
Third, our coffees are Fairtrade Certified, which ensures producers in developing countries are paid a fair price for their work, by companies in developed countries based on partnerships, which means that the interests of farmers and workers are just as important as other commercial considerations. Key principles ensure that trading practices are fair and not one-sided, prices paid are fair and sufficient for producers and workers to earn more than enough to meet their day-to-day needs, payments are made in advance to ensure the supplier can fulfill orders, and safe working conditions including non-discrimination and welfare of children.
The result is a better-tasting truly ethical and environmentally friendly coffee.