Bird & Wild Coffee Wins Highly Commended at BOOM Best Organic Coffee Awards

At the prestigious Soil Association BOOM Awards 2025, Bird & Wild Coffee has been officially Highly Commended in the Coffee category — a true testament to their deep commitment to organic, bird‑friendly, and sustainable coffee.

This recognises their standout Medium Roast Shade Grown and Bird Friendly Organic Coffee, which sat proudly alongside Cafédirect’s winner Mayan Gold, with only Owens Organic sharing the same high honour.

What Makes Bird & Wild Stand Out

Bird & Wild isn’t just another coffee brand—it’s a flagship of triple certification: Organic (Soil Association), Fairtrade, and accredited by the Smithsonian’s Bird Friendly® programme (Bird & Wild Coffee).

Their medium roast shade-grown blend not only delivers a rich, smooth flavor with floral and dark‑chocolate notes, but also supports vital agroforestry habitats critical for migratory birds and biodiversity.

But it’s their mission behind the mug that truly resonates. For every bag sold, 6 % of sales are donated to the RSPB Wildlife Charity, helping preserve European birdlife and connect UK bird habitats with Latin American coffee farms (Bird & Wild Coffee). 

The Meaning Behind Highly Commended

Being Highly Commended at the BOOM Awards is more than a nod—it’s a sign that Bird & Wild’s coffee didn’t just meet high organic and ethical standards, it set them. The BOOM Awards, run by the Soil Association, celebrate excellence across a wide range of ethical food and drink — from pantry staples to beverages . In the fiercely competitive Coffee category, the honour highlights how strategically shading coffee plants under native trees improves soil health, conserves water, and supports a vibrant ecosystem — all without sacrificing cup quality.

Why This Matters

Majority of global coffee is sun‑grown, a method tied to deforestation, soil erosion, and biodiversity loss . Bird & Wild flips that model, championing agroforestry systems that mimic natural forests. This is vital in the face of climate change — preserving both ecological balance and the livelihoods of farming communities.

Furthermore, triple certification assures consumers of a product where sustainability, fair labor, and wildlife welfare align. In a market cluttered with vague "sustainable" claims, Bird & Wild's best‑in-class credentials deliver clarity for ethical shoppers .

A Cup with Purpose

Every bag of Bird & Wild Medium Roast is more than a morning ritual — it’s an act of stewardship. With each cup brewed, drinkers are supporting:

• Organic agroforestry systems, promoting soil and water health

• Migratory bird corridors, through shade-grown habitat

• Fairtrade economics, ensuring equitable farmer compensation

• UK bird conservation, via donations to the RSPB

The Highly Commended accolade from the Soil Association’s BOOM Awards is more than an award—it's recognition that Bird & Wild's vision for coffee can turn ethical ambition into a well‑loved and award‑winning reality.