Article: Bird & Wild Awarded No 1 Ranking in the Good Shopping Guide
Bird & Wild Awarded No 1 Ranking in the Good Shopping Guide
We are delighted to announce that Bird & Wild has been inducted into The Good Shopping Guide’s Ethical Accreditation members and Coffee Ethics Table.
In its Coffee Ethical Comparison Table, Bird & Wild has achieved an the GSG score of 100, positioning it at the top among ethical coffee brands.
This exceptional score stems from the brand's comprehensive ethical policies, augmented by its commitment to purveying coffee that is unreservedly Fairtrade and organic.
The inception of Bird & Wild was fuelled by the ambition to exert a benevolent influence upon the globe, with a particular focus on the welfare of migrating bird species.
The coffee produced by Bird & Wild is accredited as Bird-Friendly by the Smithsonian Migratory Bird Center. This certification guarantees that the coffee cultivation practised by Bird & Wild is conducted in a manner that protects vital habitats for birds and bolsters migratory bird populations.
In tandem with these efforts, Bird & Wild altruistically donates 6% of its profits to the Royal Society for the Protection of Birds (RSPB), furthering bird conservation endeavours.
In these times, where the spectre of climate change looms large, Bird & Wild accepts its environmental responsibilities seriously and takes pride in its status as a carbon-neutral coffee company, counterbalancing its emissions via a suite of ecological projects, which encompass both reforestation efforts and the advancement of renewable energy initiatives.
Bird & Wild's approach to sustainability extends beyond environmental stewardship. The brand also ensures just and ethical treatment of the coffee cultivators. Its Fairtrade certification is a testament to this, underscoring direct and equitable dealings with smallholder coffee farmers.
By offering these growers a fair price for their coffee beans, Bird & Wild not only enhances their quality of life but also fortifies their communities.