Bird & Wild featured in Riverford Organic's guide
Thanks to a Bird & Wild customer for bringing this to our attention...!
This month, Bird & Wild featured in Riverford Organic's guide to sustainable coffee, which states:
"Look for shade-grown and bird-friendly
How your coffee is grown may come as a surprise – shade-loving coffee plants thrive in a forest environment, but monocultures have been made possible since new varieties were developed in the 1970s to withstand direct sun. Most coffee now is ‘sun-grown’ to provide higher yields, but this is connected to deforestation, soil erosion and vastly reduced biodiversity.
Bird & Wild, which grows Fairtrade organic bird-friendly and shade-grown coffee, states that 184 bird species were found on a single shade-grown coffee farm in Mexico, compared with as few as six bird species in unshaded coffee monocultures.
Shade-grown is not a legally binding term, but if certified bird-friendly by the Smithsonian Migratory Bird Centre (SMBC), producers must meet organic standards plus maintain the forest cover that provides habitat for birds and other wildlife."
You can read the whole article here: