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Bird & Wild features in L.E.K.'s beverage brands to watch

Out of nowhere, we were delighted to feature as brand to watch in L.E.K., a respected management consultancy group, in their report on Health Opportunities in UK Food & Beverages, as follows:


Artisanal beverages

Though consumers are increasingly health conscious, many still seek an artisanal treat from time to time as an occasional indulgence.  As a result, they are willing to pay a premium for products such as high-quality coffee.

New cold brew coffee, such as Sandows and Kuka Coffee, and matcha tea products, including those from Bloom, OMG Tea and teapigs, highlight the innovation taking place in this segment of the F&B market. Some artisanal brands (e.g., Bird & Wild) are also aiming to address socially conscious consumers’ demand for ingredients that minimise environmental and social impact.

These innovations mean that artisanal beverages are starting to attract the attention of the large multinational companies that dominate the international landscape, such as Nestlé in coffee and Unilever in tea. This has led to some significant acquisitions in recent years. For example, in 2017 Nestlé acquired U.S. brands Chameleon Cold-Brew and Blue Bottle Coffee, and Unilever now owns both the Australian chain T2 and the U.K. organic herbal tea business Pukka Herbs.

You can read the whole report here.



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